Overview Overview

The platform is designed to help Buyers attending the fair to expand their business, by selecting the most interesting Exhibitors for their market.

Are you a Buyer looking to access the platform?

The Incoming Buyer programme is not available for all events.
Full information on the mymatching.it website.


Apply as a Buyer

If the event you’re interested in has an Incoming Buyer Programme, you can send your application straight from the My Matching platform.


  1. Visit the My Matching website

    The URL of the platform is as follows: https://eventname+year.matching.fieramilano.it

  2. Click on Apply here
  3. Enter your e-mail address and confirm by clicking on Proceed
  4. Complete the fields with your contact information, accept the Conditions of Use for My Matching and click on Confirm and Continue

    In the field Indicative departure airport select the _NOFLIGHT_NOFLIGHT, Italy Italia option if you won’t be travelling to Milan by plane.

  5. Complete the registration form with the company information requested, and press Confirm to send the request to the Organisation Office.

  6. Wait for the Organisation Office to approve your request to join My Matching.

    You’ll receive an e-mail with instructions on how to continue if your application is approved.


Access My Matching

Once you’ve received the confirmation e-mail from the Organisation Office, access the Platform for the first time.

The address from which you’ll receive e-mails from the platform is no-reply@matching.fieramilano.it. If you can’t find the messages sent, check your Spam folder before contacting the My Matching assistance service.